Strategic Partnerships: An Entrepreneur’s Guide to Joint Ventures and Alliances

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Book-04---Strategic-Partnerships.jpg

Strategic Partnerships: An Entrepreneur’s Guide to Joint Ventures and Alliances

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Summary

An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and, often, the anchor needed to maintain stability in otherwise turbulent waters. A successful joint venture can open the door to a world of future partnership opportunities, says renowned entrepreneur Robert Wallace. In Strategic Partnerships: An Entrepreneur’s Guide to Joint Ventures and Alliances, he outlines a framework business owners can use to conceive, develop, and execute such relationships between themselves and larger organizations.

Most chapters conclude with a case study of a business illustrating the chapter topic, along with an interview with an executive from a major corporation. The stories and interviews give readers real-life takeaways that they can relate and apply to their own situations, providing them with a specific tool to move forward in their development.

Published: 2004

ISBN (HC): 978-0-9986377-0-9
ISBN (SC): 978-1-60714-060-3

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