The Focus on What Matters Principle
Wisdom for Today
Too often entrepreneurs focus on details that do not add value to the process of realizing business opportunities. They pay too much attention to the type of suit they wear, the type of briefcase they carry, the type of car they dive, and the type of neighborhood they live in, believing that these factors will determine their level of success of failure.
Such items may have a bearing on someone’s impression of you, but it is doubtful that they will dictate your level of success. Your time and resources are better spent focusing on matters that will add value to your entrepreneurial process.
Value-added tasks might include spending more time on market research, hiring a number cruncher to help you hone financial projects, or investing in a quality color laser printer so that your proposals are cleaner and crisper. It could mean investing in a state-of-the-art phone and teleconferencing system that shows your client and prospects that you are a professional, sizable, and well-run company with which they can confidently do business.
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