Maintaining Congruence of Business and Values
Wisdom for Today
The almighty dollar isn't. Many entrepreneurs send too much faith, time, and energy trying to appease the money god. Wealth can be either a blessing or a curse depending upon whether or not you must compromise your values to earn it.
Entrepreneurs must factor their value system into business decisions. For example, don't open a video store that rents adult videos if that conflicts with your moral values.
Although the object of being a marketer in the marketplace is to gain, remember what can be lost in the process and protect that which is important to you. Each individual is only an event or two away from disaster.
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