The Roach Principle
Wisdom for Today
The bad news for minority and female entrepreneurs is that like the roaches, they are constantly under attack and must fight for their business lives every single day. Many will become casualties of these efforts to reduce their ranks, by the good news is that a critical mass will survive and become even stronger by going through this weeding-out process. The secret here is to survive the screening and become a member of the critical mass.
As businesses and industries go through the natural process of survival of the fittest, the key to being a survivor is to know your business and the industry and to do what you do extremely well. Maintain a passion for success and master your trade.
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