Principles of Building Entrepreneurial Success

The Principle of Opposites

Wisdom to Take Away

  • An accepted principle in the field of magnetism is that opposite poles attract, and similar poles repel each another. The poles are controlled by magnetic attraction. These rules of magnetism can also apply in determining how entrepreneurs build their teams. 

  • The principle of opposites suggests that entrepreneurs building a team must be careful not to look for people like them but instead must actively seek those who will offer diverse talents.  

  • A team that is divers in ideas, background, technical skills, ethnicity, gender, geographical origins, and experience prepares the entrepreneur for handling a myriad of situation and business challenges. More important, a diverse team is one that will be more competitive. 

Wallace, R. (2000), Soul Food 52 Principles for Black Entrepreneurial Success, New York: Perseus Publishing    

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