The 2 X 2 Principle
Wisdom to Take Away
The 2 X 2 principle dictates that in order to achieve certain business objectives (which require planning), you must first create the future (vision) and then work backward.
When working backward from the vision, it is important to work in a controlled and incremental fashion. At each level, the entrepreneur should ask,
When working backward from the vision, it is important to work in a controlled and incremental fashion. At each level, the entrepreneur should ask, "What must I do to achieve the task at hand?" Work diligently to develop at least two answers (see Figure 4.1).
Figure 4.1 The 2 X2 Principle
These answers then become new nodes in the network of tasks that have to be completed in order to make the vision a reality. Continue to ask this same question at each level until you have developed a list of attainable tasks that can be worked on immediately and that will serve to propel you into the future. These attainable and discrete tasks, if defined in a detailed manner, become the building blocks for your business plan.
Wallace, R. (2000), Soul Food 52 Principles for Black Entrepreneurial Success, New York: Perseus Publishing
#entrepreneurship #business #consulting #keynote #success #speaker #author