Principles of Entrepreneurship Preparation

The Leveraging of Gratitude Principle

Wisdom for Today                                                                                                                   


Average individuals, if asked for an honest personal assessment, would agree that they are not completely content with what they have and where they are in life.  Most of us desire bigger and more-a bigger home, a nicer car, a better-paying job, more recognition, enhanced prestige and power.  "Constructive discontent" can be good, and indeed it is necessary if entrepreneurs are to push the envelope of opportunity.  But if that attitude is allowed to get out of hand, entrepreneurs will lose sight of the wonderful assets they already possess.

Wallace, R. (2000), Soul Food 52 Principles for Black Entrepreneurial Success, New York: Perseus Publishing