Forthcoming

Forthcoming

Themes and Points of Wisdom

  • Green Gold (and What it Means for the New Economy)
  • The Strategic Partnership Model
  • New Opportunities Available to Green Contractors
  • Government Funding for Green Contractors
  • Accessibility to Project Finances

Summary

With the current economic crisis, every advantage is helpful in gaining clients and business. A large part of being able to increase both involves company image -- how others perceive you -- customer perception as well as the perception of others who conduct business within your company’s same sphere of influence. Today, with this growing trend in environmentally conscious thinking, businesses that can claim—truthfully—that they are ‘green’ now have an effective advantage over more traditional businesses. Today’s consumers are actively looking for ‘green’ companies that can provide competitive services to help them also go green, as well as to help them help the rest of the world go green. All of that can mean one thing: more green—though in this context, green means money. ‘Green’ is the new buzzword at all levels of industry, from small businesses up to major branches of government, and the market is huge for those who can figure out how to go green themselves…and how to take others there with them.

In Green Gold: Leveraging Strategic Partnerships in Today’s Green Economy, renowned best-selling author Robert L. Wallace defines the concept of ‘going green’ as it applies to business, and your business in particular. In the book, he discusses the various sources of renewable energy, ways to harness these various sources (like wind, solar, and biomass) in order to maximize your company’s assets, lower overhead and operating costs, free up corporate resources to hire and keep more workers, and revamp your corporate image to accommodate this trend in innovative thinking.

Green Gold is forthcoming